Point of Purchase

Point of purchase (POP) is a type of product promotion which means in-store marketing. POP is the area of a store which is planned and designed to capture the attention of potential customers. For example, promotional stands and displays used for creating excitement around customers about products. Point of purchase may be a mall, market, industry, company or city. Keychains and swatch chains are used to hang the promotional literature or a sample swatch to the promotional stands and displays. The Frank R. Ferris Company, Inc has been supplying the…

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