Point of purchase (POP) is a type of product promotion which means in-store marketing. POP is the area of a store which is planned and designed to capture the attention of potential customers. For example, promotional stands and displays used for creating excitement around customers about products. Point of purchase may be a mall, market, industry, company or city. Keychains and swatch chains are used to hang the promotional literature or a sample swatch to the promotional stands and displays.
The Frank R. Ferris Company, Inc has been supplying the high-quality rope, keychain, swatch chain, point of purchase chain, mat, and hemp casting fiber at wholesale prices since 1947. We have many years of experience in handling a wide variety of products and sizes. Wholesale products discounts are available in Frankferrisco.com. Whatever your needs may be, we want to be your number one source for all of your ropes, chains, mat, and casting fiber supplies.
By using Point of purchase (POP) promotions, we create a great impact on consumer’s shopping behavior. So that the total cost of the customer’s cart is increased. As a result, more and more retailers are focusing their attention on our store’s point of purchase.
Product Supply at Frank R. Ferris Company, Inc has been exceeding customer’s expectations for over many years. We are one of the country’s largest rope and chain distributors. Our company is unique in the variety of products and services we offer.
Feel free to call us at any time @ 800-992-4246 or email us @ [email protected] for any queries!!!